CRM Executive (iGaming)

Position: CRM Executive

Seniority Level: Mid-Level – Salary dependant on level of experience.

Industry: iGaming

Employment Type: Full-time

Location: Johannesburg, South Africa

Key Skills

• Exceptional customer service and problem-solving abilities
• Strong written communication skills
• Analytical and data-driven mindset
• Numeracy and attention to detail
• Proficiency in Microsoft Office

Key Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Proven experience in CRM or customer engagement roles
• Experience crafting compelling marketing or promotional content

Overview & Purpose

Join this phenomenal Gaming Team ; a leading online casino, as a CRM Executive and play a pivotal role in shaping customer relationships, driving engagement, and enhancing player retention.

This position is ideal for a creative and analytical professional passionate about the iGaming industry. You’ll collaborate with cross-functional teams-including Acquisition, Games, Product Development, Player Development, Design, and Customer Support-to align CRM strategies with business objectives and deliver exceptional player experiences.

Key Responsibilities

• Develop and implement CRM strategies to boost customer engagement, retention, and lifetime value.
• Segment and analyze customer data to identify trends, behaviors, and opportunities for personalized marketing.
• Plan and execute multi-channel campaigns to maximize player engagement and product interaction.
• Collaborate with teams to ensure seamless campaign execution, including copywriting, design, and game offerings.
• Monitor campaign performance using tools like Xtremepush and Optimove, adjusting strategies for optimal results.
• Conduct A/B testing to refine campaigns and improve engagement metrics.
• Ensure an omnichannel approach, leveraging real-time and onsite messaging to enhance communication.
• Stay informed about industry trends and competitor activities to innovate and adapt CRM strategies.

Essential Criteria

• Strong analytical skills with experience in data analysis and reporting tools.
• Excellent communication and interpersonal skills, both written and verbal.
• Proficiency in CRM software (e.g., Xtremepush, Optimove).
• Creative thinker with a track record of developing innovative marketing strategies.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Desired Skills

• Knowledge of regulations and compliance within the online gaming industry.
• Experience in the iGaming or gambling sector.
• Familiarity with loyalty programs and customer segmentation techniques.
• Understanding of player psychology and behavior.

Person Specification

• Self-motivated, energetic, and customer-focused.
• Strong relationship management and decision-making abilities.
• Innovative mindset with a “think outside the box” approach.
• Professional demeanor, with the ability to handle sensitive information discreetly.
• Target-driven with a strong work ethic and attention to detail.

Reporting Line

Managerially accountable to the Head of CRM.

This role offers a unique opportunity to make a meaningful impact in a fast-growing industry, combining creativity, strategy, and data to deliver exceptional player experiences and drive business success.

Desired Skills:

• CRM
• Email Marketing
• Online marketing
• Data Analysis
• loyalty programmes
• Affiliate marketing

Desired Qualification Level:

• Degree

About The Employer:

– 10 Years established
– Entrepreneurial start up mindset
– Hybrid model – 4 x days at office , one day at home

Employer & Job Benefits:

• Structured Package